What’s Next: Where ÖSA Goes From Here

A forward looking update on the future of ÖSA. This blog outlines our next moves as we scale from amenity swaps to full spectrum sustainability tools, expand certification access, launch guest facing campaign kits, and deepen partnerships across the hospitality sector.

By ÖSA Editorial Team

Summary

The hospitality industry is changing fast. As we finish the foundational phase of ÖSA, we are now preparing for the next stage. Our focus is expanding from individual product swaps to integrated systems that drive recognition, visibility, and collective action. This post outlines what comes next for ÖSA and what our partners can expect moving forward.

Evolving From Product Replacement to Full Spectrum Impact

Our first phase focused on helping hospitality platforms replace high waste amenities with sustainable alternatives. That work continues. But we are now layering in full spectrum support. From data backed reporting and brand storytelling to visible certification tools and public recognition campaigns.

We believe sustainability should not just be practiced. It should be seen. That means giving properties the ability to show measurable impact to their guests, their stakeholders, and the world. Our upcoming releases reflect that.

The Certification Push

Our ÖSA Impact Seal is built around real product standards. Not pledges. Not ideas. Actual materials with verified waste outcomes.

We are preparing to expand certification access to more property types, from cruise lines to wellness destinations to eco retail environments. At the same time, we are introducing new digital and in room signage to help certified properties amplify their message in a way that fits their brand.

Campaign Kits and Guest Facing Tools

Every sustainable effort deserves to be visible. We are launching ready to activate campaign kits that include design assets, signage, packaging, and guest education tools. Properties can use these assets to tell their story with clarity and consistency. From spa signage to social reels, we want your guests to feel the change.

These kits will also include the ÖSA Magazine feature pathway for Gold certified properties and align with our upcoming marketplace collaborations.

Collaboration Over Competition

We know ÖSA alone cannot solve the hospitality waste crisis. That is why our next step includes deeper alignment with mission driven partners. From nonprofits and certification alliances to retail brands and government initiatives, we are building a broader system that supports real change.

We are not gatekeeping sustainability. We are building bridges between creative leaders, operational teams, and global standards bodies to move faster and farther together.

Building the Infrastructure for Scale

Sustainability only works if it scales. Behind the scenes, we are refining our systems, onboarding more vetted suppliers, and expanding our Wastage Calculator to include new product types and hospitality formats.

We are also building our intake tools to make ÖSA Certification and ÖSA Audits faster, simpler, and more intuitive. Our goal is to meet each brand where they are, and move them forward one smart step at a time.

A Living System With a Clear Mission

What makes ÖSA different is our commitment to action and accountability. We are not just another badge. We are a living ecosystem designed to evolve with the needs of the industry.

What’s next is not just about what we build. It is about who we build with.

If your property, platform, or team is ready to lead, we are ready to partner. Let’s move forward together.

Turning Data Into Story

Sustainability must be more than a concept. It must be measurable. That is why every ÖSA partnership begins with real data. By analyzing amenity usage and waste output, we help properties uncover what is truly being discarded and how much of it is preventable.

The graph below shows modeled averages across four standard hospitality amenities. It compares the annual waste generated by conventional items versus ÖSA certified alternatives. The difference is immediate and meaningful.

A single product switch can make a measurable difference. For example, replacing synthetic slippers with compostable options can reduce hundreds of pounds of waste per year in a single property. When that choice is expanded to spa kits, vanity sets, and toiletry items, the total waste reduction scales dramatically.

These are not small improvements. They are visible, operational shifts that reflect a deeper brand philosophy. They show guests and stakeholders that sustainability is not being outsourced. It is being embedded.

And just as important as the material change is the message it sends. Properties that reduce waste through ÖSA are not just improving back-of-house metrics. They are making a clear, front-of-house statement. One that says this brand is paying attention. This brand is building for the future.

Below is a snapshot of what that looks like in action. Four common amenities. Two material choices. One clear direction forward.

Product Waste Is a Measurable Liability

In hospitality, every ounce of unnecessary waste carries a cost. This cost is not only about disposal or environmental harm. It is about what guests see, what they assume, and what they remember. Plastic slippers, over wrapped spa kits, and disposable vanity sets are rarely questioned. But behind the scenes, they create thousands of pounds of waste that offer no added value to the guest experience. At ÖSA, we help properties uncover these hidden liabilities. When hoteliers begin to measure the weight of each amenity, it becomes impossible to ignore how much is being wasted. These products are not just a financial burden. They are a reputational one.

Why Smart Swaps Are the Fastest Wins

Sustainability does not always begin with massive change. Sometimes, the most impactful improvements are the simplest. Swapping out high waste amenities for certified alternatives can be done quickly and without disrupting operations.

These products meet guest expectations for quality and comfort while drastically lowering environmental impact. Unlike long term upgrades that require construction or redesign, smart product swaps can be activated immediately. This makes them ideal for properties that want to lead without delay. A single item changed at scale sends a strong message. It says this brand is paying attention. It says progress is already happening.

How Small Changes Create Big Impact

Every sustainable action matters. But some matter more than others because of how often they happen. Slippers, for example, are replaced constantly. In a hotel with one hundred rooms, a small change in slipper material could prevent hundreds of pounds of waste each year. Spa kits, toiletries, and vanity items follow the same pattern. They are used frequently and thrown away quickly. That is why these categories offer such high impact potential. When properties shift from plastic based materials to compostable or refillable alternatives, the numbers add up fast. What looks like a small swap on the surface becomes a major sustainability win when viewed through scale.

What This Means for Your Brand

Sustainability is no longer just about operations. It is about identity. Guests today are not just choosing where to stay based on design or location. They are choosing brands that reflect their values. When a property takes visible, meaningful steps to reduce waste, it signals something deeper. It tells the guest that this place is aware. This place is intentional. This place is not following the trend. It is setting the tone. Every ÖSA verified product inside a room is not just a better choice for the environment. It is a better way to connect with your audience. And in a crowded market, that connection makes all the difference.

What Comes Next With ÖSA

For many partners, product changes are just the beginning. Once a property begins working with ÖSA, a broader system opens up. We provide the tools to make sustainable practices visible, measurable, and credible. That includes campaign kits for in room storytelling, signage to educate guests, and certification paths that offer public accountability. We also offer access to vetted suppliers and data backed impact reports that can support ESG and marketing goals. Our goal is not just to supply sustainable products. It is to build a framework that helps properties lead in the space. We are not offering a one time solution. We are building a platform for long term leadership.